Coke War
A blasphemous holiday campaign for a soda that thinks it's God. Red trucks, white powder, and a sacred wordmark at war with itself.
Play 60s cut
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Rap Persona · Media Lab · Political Cartoon
Luxury dissent for late-stage capitalism.
Boy Math is a rap persona, media lab, and living meme for the rich, dumb future we're already in. VC villains, couture coups, and wordmarks that feel like lawsuits waiting to happen.
Satire · Rap · Video · Visual Systems
VC Villains
Season 01
A beautiful woman in sunglasses reading your VC tweets back to you like court transcripts.
Click to imagine the clip.
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Preview concept
Live Feed
VCs in velvet capes
Guillotines in South Park
Bad at Math, rich in vibes
Financial fanfic turned rap videos
Featured work
Music videos, wordmarks, and visual experiments sitting somewhere between protest art and luxury advertising.
View all projects →
Silicon Versailles
Manners, caviar bumps, and the guillotine they're building in South Park. A Nas-meets-Ludacris roast of nouveau riche tech etiquette.
Hear the track
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Bad at Math
A woman-on-the-street explaining why AI layoffs are all a Benioff plot, in a hoodie that reads like a confession.
Watch 12s clip
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Manifesto
Boy Math is a luxury insult.
It's the voice in the group chat that says the quiet part with perfect rhyme schemes. A beautiful woman in couture reading your VC tweets back to you like court transcripts. Rap, satire, and visual propaganda aimed straight at the soft underbelly of power.
Boy Math isn't a brand — it's an instrument. Each track, video, and wordmark is a calibrated insult directed at systems that mistake wealth for wisdom and vibes for values.
The project lives where finance memes, high fashion, and political commentary overlap. The tone is sharp, funny, and uncomfortably specific. If it feels a little too close to home, it's working.
Read the full manifesto →Worlds inside the project
Narrative buckets where the Boy Math universe expands: villains, heists, and holy wars.
Capsule 01
VC Villains
Marie Antoinette in a seed-stage vest. Dracula on the cap table. A16Z as an overfunded opera. Rich people dressed as history's worst decisions.
See villain looks
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Capsule 02
Heists & Uprisings
From Hawaiian land rights to Salesforce Tower. Political fantasy dressed as a heist movie, where the islands are the jewels and the sales bros flip sides.
Enter the plot
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Capsule 03
Holy Wars & Wordmarks
Coke War and other sacred brand blasphemies. Full-screen typography that feels like it should come with a legal disclaimer.
View visual experiments
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Merch
Wear the error in the system.
Limited drops for people who think in multipliers, not morals. Pieces that look like streetwear from far away and inside jokes up close.
Join the drop list →
Bad at Math Hoodie
For the girl who failed algebra but can read a term sheet. Oversized, heavyweight, with "Bad at Math" in courtroom-serif across the chest.
Silicon Versailles Tee
Marble columns, caviar, and a tiny guillotine icon hidden in the tag. For polite revolutions in boardrooms.
Collaborations
Commission Boy Math.
Political campaigns that don't feel like homework. Brand work with teeth. Bespoke rap narratives for your messiest ideas, tuned for AI video pipelines.
- • Custom rap + video concept for launches or exposés
- • Visual moodboards + storyboards for Sora / Veo / Runway
- • Live performance concepting and screen-native visuals
Cap Table
Get on the cap table.
No spam. Just drops, leaks, and first-look videos. You can sell your soul later. For now, it's just your inbox.